This is an apparel brand that encompasses the love of Pilates and the impact it can have on a person. It focuses more on the inner beauty of a person versus the outer beauty. We wanted the brand to make people smile with soft colors and funky typography while incorporating the magic circle and the original Pilates pose by Joseph Pilates with the pointed toes. This is meant to be an abstract version of the original pose. In addition, Amy has beautiful long hair and loves flowers deeply. It was important that the brand felt like her. This brand is true reflection of the happiness that life can bring you with exercise and a positive mindset. 



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