Creating intentional brands that feel lived-in and timeless.
At Flora Creative Co, I design with intention, layering texture and artistry with strategy so every detail carries meaning. Each project is thoughtfully considered from start to finish, resulting in brands that feel expressive, refined, and aligned with the clients you’re meant to attract.
Every brand is developed from a one focused concept, allowing it to take shape with clarity and cohesion. The result is work that feels artful, intentional, and complete.
An immersive, focused design experience that gives you a cohesive visual identity with thoughtful strategy, a refined logo suite, curated colors and fonts, and custom textures that feel alive and timeless.
• Primary Logo Mark
• Supporting Logo Marks
• Brand Symbol
• Submark Variations
• Curated Typography Suite
• Custom Textures
• Refined Color Palette
• Brand Guidelines
Your website is designed as a natural extension of your brand. Built on Squarespace or Showit, each site is thoughtfully styled to reflect your visual identity and guide your audience with ease. This semi custom approach allows space for intention and artistry while keeping the experience simple, refined, and easy to maintain.
Deliverables may vary slightly depending on the scope and needs of your project.
• Five to seven pages
• Mobile and Desktop responsive design
• Semi custom website design
• Clear structure and visual flow
• Lite SEO
My work begins with intention and clarity. Each project starts with a detailed questionnaire designed to guide the creative direction and ensure we’re aligned from the very beginning. From there, the process unfolds through a focused, one-concept approach, allowing every detail to feel purposeful and thoughtfully considered.
Brand identity work is completed within one dedicated week, creating space for curated mood boards, a signature color palette, and a complete logo suite to come together with clarity and depth. Depending on the scope, projects may also include custom hand-drawn textures (it’s very much my thing around here), brand guidelines to support confident use of your assets, and thoughtful elements to support your launch.
When website design is included, it follows in its own focused week. Built on a carefully selected Squarespace or Showit foundation, each site is semi-custom and thoughtfully styled to feel like a natural extension of your brand. This approach allows me to focus on visual storytelling, cohesion, and clarity while keeping the experience efficient and easy to maintain. The result is a refined, intentional website that’s ready to share with the world and designed to grow with you.
How the
Work Unfolds
I believe the best brands are built from the ground up. Mixing old with new often leads to a patchwork identity — one that dilutes your message. To create something truly aligned and impactful, I begin every project with a clean slate and do not use pre-existing logos or design elements.
Will you work with existing branding elements?
Semi custom website design means your site is built on a thoughtfully chosen Squarespace or Showit framework and then customized to reflect your brand. This approach allows for intentional design and visual cohesion without custom coding, keeping the process streamlined, refined, and easy to maintain.
What is a semi-custom website design?
I understand working with a professional designer is a big investment. To make projects more accessible while keeping timelines focused and intentional, all projects are structured with a 40% non-refundable deposit to secure your booking and reserve time on my calendar. The remaining balance is split into two equal monthly payments, for a total of three payments maximum. This approach allows me to give each client our full creative attention and ensures a smooth, streamlined experience from start to finish. For larger-scope projects, custom payment plans may be available on a limited, case by case basis.
Do you offer payment plans?
I’m typically booked 2-4 months in advance, but I sometimes have earlier openings. If you're interested in working together, reach out soon so we can discuss the best package for you and secure your spot!
When can I get started working with you?
Almost every service includes strategy pulled from your questionnaire, logo variations, a curated color palette, hand-drawn textures, brand guidelines, and social media graphics. Depending on the package you choose, you may also receive a website, custom marketing materials, or launch assets to support your next chapter.
What kind of deliverables can I expect?
I don’t offer standalone logo services. My focus is on creating a cohesive brand identity, which includes a logo, color palette, typography, and other key design elements that work together to represent your business authentically.
What if I just need a one logo instead?
Faq's
Faq's
I scream in the mirror because I now have a website and brand identity that reflects my soul burning passion and it’s all thanks to Brooke with Flora Creative Co, we dug deep, she listened and pulled things from me that were buried deep. From the poppy illustrations, textures to my very own custom print (I mean I could totes see myself wallpapering the studio with that pattern.) It just feels like home to me. If you scroll through our conversations you would think that this creative, beautiful soul I just met would be someone I had known for my entire life. When I say she brings out the best in you, your business in such a comfortable way I truly mean it. I’m ending this project with a new friend and let me tell you in this business that is such a blessing. If you work with Brooke you will not regret it.
poppysea floristry
"Every detail, every texture, every moment — this brand is me on every level."
Brooke took the vision I had for my branding and brought it to life in a way that exceeded my expectations! The final result is not only polished and high-end but also unique, helping my identity stand out in a crowded market of similar services. Brooke is a texture wizard. The first compliments I received, when launching my branding, was all in regard to how incredible the embossed design was.
When a scheduling conflict arose, Brooke was quick to communicate and worked tirelessly to accommodate the changes, even moving up our appointment to an earlier time. I truly appreciate her dedication and the exceptional quality she delivered. I am thankful I made this investment from the start and look forward to expanding projects with Flora Creative in the future.
malta midwifery
"Brooke brought my branding vision to life beyond my expectations, delivering a polished, high-end, and uniquely standout identity."
Brooke is the best! The process was so easy and seamless and the branding is 100% worth the investment. Brooke is very artistic and this was so beneficial in her creating gorgeous textures and logos for my brand. She was amazing at nailing down the vibe I wanted to exude with my brand. I am obsessed and so is everyone else who I’ve shown my branding!! If you want your brand to be lush and stand out, go with Flora Creative Co.
madison avenue salon
"Branding That’s a True Investment in Artistry"
I knew from the moment I saw Brooke’s work that I wanted to work with her. She was receptive to what was important to be such as color palettes and style as well as our identity as a company. It was an absolute breeze and pleasure having her take over. She was quick, efficient, and soooo very creative. It couldn’t have been a smoother process from start to finish and she shared in our excitement for this change and step up in our business! We are already seeing an increase in traffic to our site. Highly recommend Brooke and her services. You won’t regret the investment into your business!
wildly rooted florals
“Investing in Flora Creative Co. was one of the best decisions we’ve made for our brand.”
Working with Brooke was an absolute dream. From start to finish, she was kind, thoughtful, and incredibly professional. She really took the time to understand me and my vision, transforming the scattered ideas in my head into something tangible. Brooke went above and beyond, not just making sure everything looked aesthetically beautiful, but ensuring it aligned perfectly with who I am and the clients I want to attract. I couldn’t be happier with my rebrand! Just one day after launch, I received an inquiry for a project in Lake Como! 10/10, I highly recommend her.
sheyanne lyn photo
“One day after launch, I booked a dream project in Lake Como.”
Through intentional brand strategy and website design, I shape visual identities that feel true to you and thoughtfully aligned at every level. The result is work that feels elevated, expressive, and alive.
Projects are typically booked two to four months in advance. If that timing feels aligned and your heart is saying yes, say hello!
