When Alex approached me, her goal was to expand Ayu's existing logos, develop a cohesive color palette, have a comprehensive strategy in place, create social media graphics, and design packaging mockup ideas.

To enhance the brand's identity, I introduced gentle and organic textures, adopting a minimalist approach that exudes an earthy and grounded essence.

For the packaging, we established a streamlined system using contemporary shapes to denote the different steps in the skincare process (steps 1-5).

As a fellow skincare enthusiast, working with clients like this fills me with joy for my business and the opportunity to better serve them on their business journey

AYU SKIN