Creative Direction
Brand Identity

A new flower farm coming to Nebraska by sisters Lynsey and Alyssa. They grew up on this farm and the land was planted with flowers like Lillie’s, roses, and more from their Grandma. The icon is a special tribute to their grandma and Czech/Swedish heritage. I merged many layers from different flowers to create a icon that would be uniquely theirs. We want the new business to bring together communities, and to educate about growing plants using healthy soils. For the branding we wanted it to be timeless, refined, and earthy. Like a warm embrace ~ like a well-worn pair of leather boots.


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