When I was designing, I was really inspired by the filmy, edgy look & feel
while incorporating touches of femininity. The typeface was chosen to represent a timelessness/maturity
that her brand has evolved into. As for the textures, I created works of art based on abstract florals,
nostalgic paper textures and pen drawings incorporating her colors to keep a consistent brand. This brand is truly one-of-a-kind. This was part of our 4 day intensive service.
Check out her website: fullbloombylauren.com