Creative Direction
Brand Identity
Web Design

When I was designing, I was really inspired by the filmy, edgy look & feel while incorporating touches of femininity. The typeface was chosen to represent a timelessness/maturity that her brand has evolved into. As for the textures, I created works of art based on abstract florals, nostalgic paper textures and pen drawings incorporating her colors to keep a consistent brand. This brand is truly one-of-a-kind. This was part of our 4 day intensive service.

full bloom by lauren

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