SERVICES

Creative Direction
Brand Identity

I had the pleasure of working on a very special rebrand for the lovely Abbey to refresh and revamp her photography business.

Abbey is entering a new era where she will focus on her passion for documentary style and film imagery, utilizing a documentary shooting approach and an editorial editing style inspired by her early days in fashion photography. 🥰

We aimed for this brand to feel warm, timeless, artistic, and refined—a true representation of Abbey.

Living in Cape Cod, Abbey has always been drawn to shells, which she feels genuinely represent her love for her city – so I couldn't pass up hand drawing a oyster and scallop shell 🐚

I have so much more to share! This transformation was completed through my 2-day branding intensive.