Creative Direction
Brand Identity

During the design process, I found inspiration in the organic textures found in plants. My goal was to create a store that would be distinctive, blending a modern aesthetic with a bohemian touch. To achieve this, I customized a typeface specifically for Jungle & Loom, ensuring it would be unique to their business. The color palette and textures draw inspiration from abstract art, lending the brand an elevated and luxurious feel. By incorporating charming plant icons, I aimed to infuse the brand with character and warmth, offering a combination that is sure to resonate with the clientele.

jungle & loom plant shop

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