For Madeline Read Floral, the goal was to create an identity that felt like a natural extension of the work she was already creating. Inspired by her garden influenced arrangements, uncommon florals, nuanced use of color, and background in landscape architecture, we built a brand that balances softness with structure and artistry with quiet refinement. A custom floral icon inspired by the low, abundant arrangements found throughout her portfolio became the heart of the identity, paired with expressive typography, earthy color, and painterly textures created using imagery from her own work. The result is a brand that feels collected, distinctive, and full of depth while always leaving room for the florals themselves to be the focus.