I was inspired by Lizzie’s passion for flowers and the nostalgic feelings that her work brings you. We wanted her branding to be a true reflection of her story, and love for florals. I hand drew her icon which is an African flower. Her name is a nod to her Late grandmother who she adored and encouraged her to follow her dreams. In addition, her typography and website was completely customized to match her aesthetic. Every tiny detail was well thought out to tell her story in just a glance.
Visit her website here: theartofviolets.com