Where Femininity Meets European Elegance
I had the joy of creating the branding for Madison Avenue, a new hair salon set to open in Salt Lake City. This salon is the epitome of luxurious girly pop—in the best way possible!
From the moment Madison reached out, I knew it was a perfect match. She wanted to break away from the typical black-and-white salon aesthetic and design something that makes your inner girl jump with joy.
The brand evokes feelings of European luxury, warmth, femininity, and artistry, offering a dreamy escape from the everyday. The typography I selected is elegant with a modern, slightly edgy twist, designed to pair beautifully with French toile patterns, marble accents, and abstract painterly textures.
Madison Avenue isn’t just about beauty—it’s about connection. Connection with your stylist and with the version of yourself you’ve always dreamed of becoming.
This brand captures that essence perfectly, creating a visual identity that feels as elevated as the experience Madison wants to offer.
brand identity
creative direction
Brooke is the best! The process was so easy and seamless and the branding is 100% worth the investment. Brooke is very artistic and this was so beneficial in her creating gorgeous textures and logos for my brand. She was amazing at nailing down the vibe I wanted to exude with my brand. I am obsessed and so is everyone else who I’ve shown my branding!! If you want your brand to be lush and stand out, go with Flora Creative Co.
