Designing a Brand as Iconic as Her Florals
From strategizing textures to crafting a cohesive brand identity, designing for Poppysea was a journey of blending artistry and emotion. The hand-drawn abstract poppy flower and rich textures became the heart of a brand that weaves Earth’s beauty into life’s most cherished events. Poppysea’s warm, nostalgic, and iconic identity mirrors Kelsea’s talent for combining fresh and dried florals to create romantic moments that feel like pages from an old storybook.
Working with Kelsea, the visionary florist behind Poppysea Floristry, has been nothing short of inspiring. Over two years ago, she came to me with a dream of building a brand that felt earthy, raw, artistic, and timeless—a true reflection of her core. We brought her vision to life with hand-drawn florals, moody patterns, a warm color palette, and a typeface that exudes iconic elegance with a touch of whimsy.
Rooted in strategy, Poppysea’s identity was crafted to attract clients who appreciate its nostalgic beauty and Kelsea’s artistic eye. Today, her accomplishments speak volumes—opening a dreamy flower shop in Hammondsport, New York, alongside an online shop featuring monthly vintage-inspired floral themes. Every time I see her branding in the world, I feel immense pride and gratitude for being part of her journey.
brand identity + direction
showit website
Visit her website here: Poppyseafloristry.com
I scream in the mirror because I now have a website and brand identity that reflects my soul burning passion and it’s all thanks to Brooke with Flora Creative Co, we dug deep, she listened and pulled things from me that were buried deep. From the poppy illustrations, textures to my very own custom print (I mean I could totes see myself wallpapering the studio with that pattern.) It just feels like home to me. If you scroll through our conversations you would think that this creative, beautiful soul I just met would be someone I had known for my entire life. When I say she brings out the best in you, your business in such a comfortable way I truly mean it. I’m ending this project with a new friend and let me tell you in this business that is such a blessing. If you work with Brooke you will not regret it.
