From our very first call, Mercedes and I instantly clicked and the creative process unfolded so naturally from there. She came to me wanting a brand and website that finally felt like her: refined, artful, and deeply connected to the emotional storytelling in her photography. Together we built a visual identity that mirrors her love for coastal beauty, design driven celebrations, and timeless, fashion inspired imagery. With soft, textural details and elegant typography that let her photos take center stage, the final brand feels luxurious yet inviting, effortless, approachable, and art forward, just like her work.